Watch Alex James' directorial debut

To officially launch Virgin Media Shorts 2013, Blur's resident bass man, cheese connoisseur and all-round top bloke, Alex James has written, directed, scored and starred in his very own short film. Filmed in Los Angeles it's two minutes and twenty seconds of jubilant, sun-drenched good times and you can see it for yourself here.

Meanwhile Shorts 2013 is in full swing. We've been open a few weeks now and seen a plethora of amazing films. You really are a talented bunch of people, aren't you? And remember, the competition closes on July 18 so get your films in!

Good luck!